pauli.worksthink → make → ship → repeat :)

I make thingswork.

Product, technology & strategy for your ideas.

See my work

01 / THE OVERLAP

From problem to product.

ProductTechnologyStrategyDesign
I.

Product & Strategy

I clarify the problem, set priorities and turn business goals into a practical product plan.

II.

Technology & AI

I design and build the software, including AI agents, integrations and the systems that keep it running.

III.

Experience & Brand

I connect how a product works with how people discover, understand and use it.

02 / SELECTED WORK

What I’ve helped build.

Four teams, different challenges. My role and the work behind each one.

01 /JUL 2026 — PRESENT

McKinley Fine Art

Colorado, US · Remote · Full-time

Art, from discovery to purchase.

Head of Development & Strategy

I lead technology, product and launch strategy for a fine art photography brand in the US. I’m building its online store, from the browsing experience to payments and infrastructure.

I’m developing AI tools that let collectors preview artwork at scale in realistic spaces before buying.

I also shape the brand’s story, pricing and customer journey — connecting how people discover the work with how they buy it.

Brand & growth strategyDigital commerceAI visualization
02 /JUN 2025 — AUG 2026

Regenta

California, US

Three products. Strategy to production.

Head of Development / Product Engineer

I led three enterprise products from planning to production, working directly with the CEO and client teams. I made architecture decisions and built alongside developers, designers and QA.

I built a Claude-based AI system to automate complex document generation.

Product strategyTechnical leadershipAgentic AI
03 /FEB 2024 — MAY 2025

Sidetool

Florida, US

AI that handles the real-world mess.

Technical Product Manager / Product Engineer

I designed and delivered 10+ AI solutions for client operations. The agents handled multi-step tasks, with error recovery and retries when a model or external service failed.

I helped recover three high-risk projects by writing code, clarifying scope and working directly with clients.

AI productsLLM agentsProduct delivery
04 /AUG 2021 — JAN 2024

Slingr

Florida, US

Software for everyday operations.

Solutions Architect / Product Engineer

I built business software for operations, customer management and automation. Within two years, I became a Solutions Architect, responsible for requirements and technical delivery.

I created a six-month training program and mentored six junior developers and designers.

System designFull-stack engineeringMentorship

03 / HOW I WORK

Think it through. Then build, test and learn.

idea-to-reality.md
a method to the mess
  1. 01Think it.
  2. 02Sketch it.
  3. 03Build it.
  4. 04Ship it.

01 / 04
status: curiousmode: buildingtabs_open: too many
  1. 01

    Think

    Understand the business and the people using the product. Define the problem worth solving.

  2. 02

    Sketch

    Map the flow and prototype the idea. Make it tangible before committing to a build.

  3. 03

    Build

    Design the system, write the code and test the details — including what happens when things fail.

  4. 04

    Ship

    Put it in people’s hands. Learn from real use and improve the next version.

04 / ABOUT PAULA

Architect by training.
Builder by nature.

I’m Paula — Pauli for short. I studied architecture at Universidad Nacional de Cuyo in Mendoza, Argentina, before moving into software.

That path took me through engineering, solutions architecture and product leadership. I still like the same part: understanding how everything fits together, then getting into the details to make it work.

Native Spanish. Professional English. Conversational Portuguese.

TOOLS I BUILD WITH

TypeScript · React · Next.js · NestJS
PostgreSQL · AWS · Claude API · OpenAI API

LET’S BUILD IT

Something weird, ambitious or useful to build?

Tell me what you’re trying to make and where you’re stuck. A rough idea is enough.